As I mentioned earlier on, one of the best way to get good rankings in the search engines at the moment is to have lots of incoming links from other relevant websites. Don’t get these confused with reciprocal links however (where webmasters exchange links).
Reciprocal links don’t hold much water with the SE’s anymore and I wouldn’t bother emailing other webmasters proposing link exchanges as your time will be better spent writing and posting articles as well as adding material to your website.
The best way to get links is simply by having great content on your website that other people want to link to, however, there are other options…
1. Paying for links.
This is where you pay another webmaster to link to you from a page of his with a higher PR rank than your site.
2. Emailing other webmasters…
..with similar content asking them to link to your site for free.
3. Three way link exchanges.
This is where you create a second smaller website on the same subject as the one you want to get links pointing at. If possible buy a website which already has a PR rank as this will help.
After you have set up the second site, email the website you want to get a link from and ask them to link to your main website. Then offer to link to their website from your smaller website thus avoiding reciprocating links. The webmaster will be far more likely to comply with your request as he/she will also benefit from your offer of a one way incoming link.
4. Writing articles.
Using the ‘Article Marketer’ service that I mentioned above, write interesting articles and then send them out to other webmasters interested in the same subject. If you use the same techniques that I described in the previous chapter for writing your articles, you should get your article posted on many relevant websites thus providing beneficial one way links to your site ( the link is contained in the ‘about the author’/resources box at the end of the article).
5. Get one-way links by posting comments on ‘Blogs’ Using ‘html’.
Make sure you take note of this as you can get hundreds of incoming links without having to exchange, pay or even contact the webmaster.
What you need to do is to find ‘blogger.com’ blogs that preferably have the same content as the website you want the link pointing to. For instance, if you had a website on computers, you would need to locate blogs that discuss computers. The blog also needs to allow users to post comments.
Scroll down the blog and at the end of each post, there will be an option to submit a comment about it and this where you need to place your ‘html’ . For those who don’t know, ‘html’ is short for HyperText Markup Language – the language in which web pages are written and you can use it here to your advantage.
In the ‘comment’ box, you can write a short paragraph or two about the post (make it relevant to avoid spamming) and then put your ‘bio’ (who you are and what you do) at the end of it. Something like:
Joe Bloggs is a leading expert on computing and technology. Learn how to use html and discover all the latest computing news at www.mycomputingwebsite.com.
The problem is that if you write the ’bio’ in plain text, like I’ve done above, the link to your website won’t be activated as it’s not ‘html’. If, for instance, you wanted to link to your website with the term ‘how to use html’ you would write it like this:
Joe Bloggs is a leading expert on computing and technology. Learn how to use html, and discover all the latest computing news at http://www.mycomputingwebsite.com
In this example the term ‘how to use html ’ is the ‘anchor text’ – in other words the text that actually links to your website. If this seems overly complicated just copy down the above and change it so it relates to your website. You MUST learn how to do this though as every time you post a comment on a blog, you will gain a link back to your website.
The same method can be applied to internet forums.
How to vary the ‘anchor text’:
One thing you must do to achieve better rankings is to vary the keywords that actually link to your site. If I had a sports related website and were to write and post 3 different articles on Baseball, I would change the resources box for each article to vary the keywords that link back to my site.
Here are three variations of the same resources box and the words I highlight in blue are the ones I would link to my website. The highlighted words would either all link to the website home page or to internal pages.
1. Joe Blogs is the webmaster of ‘ABaseballWebsite.com’, providing the latest baseball scores, other sporting fixtures and all the up to date baseball news.
2. Joe Blogs is the webmaster of ‘ABaseballWebsite.com’, providing the latest baseball scores, other sporting fixtures and all the up to date baseball news.
3. Joe Blogs is the webmaster of ‘ABaseballWebsite.com’, providing the latest baseball scores, other sporting fixtures and all the up to date baseball news.
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